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Half Hitch Tackle, Since 1975

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D.O.A. Lures are the most versatile lure on the market today! Mark Nichols started with one 3" Shrimp and has grown D.O.A.Fishing Lures into a company that now has over 20 different lure families with over 120 different colors. D.O.A. lures now covers both Saltwater and Freshwater fishing. Whether your Snook fishing in Stuart Florida, or ice fishing in Vermont, D.O.A. has the right lure for you. 

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 By signing up for the Half Hitch newsletter, you'll stay informed about what's going on with outdoor activities around the Panhandle, and receive notification of special buys, seminars and tournament information. Your personal information will never be given, sold or in any other way transferred to any other party or used for any other purpose than providing Half Hitch with a means of communicating with you. We also honor your request to opt out at any time, however you will miss out on important fishing tips, information and specials. 

Read about our newsletter policies here.

 Sign Up for our Email Newsletter

Email:

 Sign Up for our Email Newsletter

Email:

First Name:

Last Name:

 By signing up for the Half Hitch newsletter, you'll stay informed about what's going on with outdoor activities around the Panhandle, and receive notification of special buys, seminars and tournament information. Your personal information will never be given, sold or in any other way transferred to any other party or used for any other purpose than providing Half Hitch with a means of communicating with you. We also honor your request to opt out at any time, however you will miss out on important fishing tips, information and specials. 

Read about our newsletter policies here.

 Sign Up for our Email Newsletter

Email: